January 29, 2018
The research team leveraged interviews with utilities and a digital engagement platform with a broad range of stakeholders to create user-centered, compelling, and informative messages.
The research built on previous communications research, tools, and resources developed by the Water Research Foundation (WRF), the American Water Works Association (AWWA), the Centers for Disease Control and Prevention (CDC), EPA, state regulatory agencies and others.
This guidance helps water utility professionals develop a proactive communication strategy to mitigate public concern about health risks from cyanotoxins.
As part of the 4-step process, water utilities can increase health protections by 1) reducing the communication barriers that can occur due to the complexity of the risk management framework, and 2) applying risk communication best practices to increase community awareness and understanding of cyanotoxins.
The guidance document also provides water utility professionals with a wide range of sample communication products they can modify and deliver as part of their communication strategies.
This link will take you to the Project #4697 page, with additional resources
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